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GO Think

GO Think

Discovering insights requires open thinking and exploration. It's about seeing the 'unseen'; noticing that which is hiding in plain sight and paying close attention to both what people say and what they do. Nothing is discounted and everything is considered GO Think
GO Do

GO Do

Converting insight into action requires adapting your communications or journey to suit the needs and experiences of your audience and target group. We can use research to develop or understand responses and to evaluate how to optimise your messages whilst retaining their truth GO Do
GO On

GO On

Using your findings to enable you to make informed and strategic decisions that are always credible and grounded in truth and cultural context. High level analysis, clear direction and choices allow you to move on to the next stage. Tailor made to your needs each time GO On

 

Geraldine O'Riordan is an experienced qualitative Research Director with over 15 years working in market research; across both commercial and political sectors. She is based in South Queensferry, Edinburgh, with her young family

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