Experience

Go Research draws on years of experience working with a variety of brands and organisations at previous agencies

Go Research understands Behaviour Change and the models used in order to explain and communicate recommendations. We can also work in Agile for User Research projects and can adopt Agile practices for fast moving timescales

Gerry has also featured in television programmes, newspaper articles and commentary for BBC Scotland, The Herald and Sky News

She also works with Mark Diffley as an Associate on some projects

http://www.markdiffley.co.uk/about/meet-the-team/

Some feedback from recent clients...

Gets under the skin of the target audiences

I’ve worked with Gerry across a number of campaigns over the years, and it’s always been an extremely valuable and enjoyable experience. What is particularly special about Gerry is the way she takes the time to really, properly, understand what we are looking for and what we need as a client. This enables her to really get under the skin of the target audiences we are asking her to research and also means the actionable insight she provides will always inform the development of campaigns in a meaningful way

Gregor Urquhart, Head of Smarter & Fairer Marketing

Scottish Government

Valuable Insight…

‘Gerry has delivered valuable insight for Leith on a wide range of Scottish Government topics. She’s proved time and again that there’s no topic so taboo (testing your poo) or contentious (community sentences as an alternative to prison), that she can’t get under the skin of what people think and why. Most importantly she knows how to help agencies find practical, springy ways-in to changing attitudes and behaviours.’

Thea McGovern

Associate Planner at The Leith Agency

Go Research draws on years of experience working with a variety of brands and organisations at previous agencies

Go Research understands Behaviour Change and the models used in order to explain and communicate recommendations. We can also work in Agile for User Research projects and can adopt Agile practices for fast moving timescales

Gerry has also featured in television programmes, newspaper articles and commentary for BBC Scotland, The Herald and Sky News

She also works with Mark Diffley as an Associate on some projects

http://www.markdiffley.co.uk/about/meet-the-team/

A sample of specialisms and experience...

Brand Strategy

Scottish Government

Justice: Community Payback Orders policy + Comms research; Scotland's new drink driving limit campaign

Health: If it's not far, leave the car campaign; Lung Cancer isn't what it used to be campaign; Parental drinking in Scotland comms research; Breastfeeding in Scotland behaviour and attitudes policy research

Education: Play Talk Read policy and comms, Read Write Count policy and comms, Parent Club site and desk research

User Research

Advertising and Communications

Product Development

Some feedback from recent clients...

Gets under the skin of the target audiences

Valuable Insight…