Home | Scottish Government: Parental Alcohol Strategy

Scottish Government: Parental Alcohol Strategy

Objective:

  • To explore and find consensus in a unifying objective and accompanying Scottish strategy to help to reduce parental drinking in the home/around children

Approach:

  • Day-long workshop session with all relevant stakeholders: charity, academic, advertising, Government (Marketing and Policy). Use of behavioural economics/Behaviour Change model to filter and apply insights and actions

Outcome:

  • Agreement on key communications approach, target audience and messages for future Scotland-wide campaign